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We are committed to enhancing everyday wellness with a purpose-driven portfolio of consumer products designed to improve lives. Catering to the fast-growing Indian self-care market, we offer a wide range of solutions that address routine-disruptors—whether it's maintaining vitality, promoting skincare, managing stress, or improving overall health.
With rising income levels, increasing consumer confidence in self-care, and easy access to information, the self-care industry is evolving rapidly. Elder is positioned at the forefront of this transformation, offering trusted, high-quality products that empower individuals to take charge of their well-being. Our mission is simple: to make self-care accessible, effective, and a part of every day for all.
To be a leading force in the self-care market, empowering individuals across India to embrace wellness with confidence by providing affordable, accessible, and high-quality consumer products that enhance everyday health and well-being.
Our mission is to improve lives by offering purpose-driven solutions that address daily health challenges. We are committed to delivering trusted, scientifically-backed products that promote vitality, wellness, and self-care, ensuring that everyone can achieve their best self, every day.
embraces true beauty through holistic skincare, focusing on protection, hydration, and nourishment. With science-backed, transparent formulations, we enhance skin resilience, combat daily stressors, and reveal natural radiance—delivering powerful, pure, and enduring care for glowing, healthy skin.
believes oral care is a full-day commitment. With products tailored for diverse needs, we empower confidence through effective, easy-to-use solutions. From the refreshing start of the day to the calming close of the evening, AM-PM supports your journey to a confident smile and lasting well-being.